Russell White
Director of Business Analytics Primoris Services Corporation
As Director of Business Analytics at Primoris Services Corporation, Russell applies expertise in business development, industrial construction, and IT to deliver predictive and prescriptive analytics that guide strategic decisions. He has led the implementation of a new CRM platform and business intelligence applications that enhance agile, data-driven decision-making across senior leadership. By providing market analytics that inform corporate strategy, Russell helps align operations with evolving industry trends. With a strong foundation in engineering, IT, and business development, he is passionate about using analytics to drive innovation, efficiency, and measurable growth for Primoris and its clients.
Seminars
- Examining how to scale and evolve from simple reporting tools towards analytics that drive more effective decision making
- Addressing the challenge of funding analytics in an industry in tight margins and limited overhead, and how creative cost models can drive sustainable innovation
- Revealing how defining clear responsibilities across data, technical, and innovation teams, integrates analytics into your firm’s DNA
- Ensuring your analytics practices are aligned with the overall strategic objectives of your firm
- Showcasing how firms use analytics to pinpoint high value customers and markets, applying data-driven segmentation and success pattern analysis to determine where to invest pursuit efforts
- Evaluating how to measure previous success: is it based on whether you win the work or the actual project execution?
- Examining how data on pipeline value, staffing needs, and market performance enables more accurate forecasting and predictive modeling
CASE STUDY
